The Universal Jeep CJ-3B was first produced by Willys-Overland in 1953, following closely in the footsteps of its 1/4 ton predecessors, the CJ-2A and CJ-3A, civilian models mostly targeted to agricultural and industrial applications. With the close of WWII, Willys-Overland began to promote the CJs as civilian models that stretched beyond the scope of the militarized MB, pitched as “all-purpose” vehicles in ads of the time, first with the CJ-2A in 1945, followed by an updated but still very similar version (CJ-3A) from 1949 – 1953, and then with the more significantly modified CJ-3B from 1953-1964.